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Explore Fruitful
Articles
Tactical guidance to navigate the messy world of UX research.
New
3 questions to ask before you start any UX research study
These three questions will ensure that you’re not wasting your or your company’s time.
article
5 mistakes to avoid when you run UX research
Everyone makes mistakes but here are common mistakes that you can avoid so your UX research is always fruitful.
article
A pragmatic guide for writing UX research reports that people love
Some use UX research reports as a way to end a study. Here's a realistic look into using them as a continuous tool to built research support.
article
Turn qualitative data into themes
You've collected lots of qualitative data. Here's how to transform it into themes that resonate with your company.
All Articles
New
article
3 questions to ask before you start any UX research study
These three questions will ensure that you’re not wasting your or your company’s time.
New
article
How to get stakeholders to understand UX research (2 diagrams)
Having your stakeholders bought into the value of UX research can be hard. Here's how you can get aligned faster.
New
article
How to recruit “better” participants (the ABC model)
Finding the right people to talk to is an art and a science. Here's how to find the right participants to drive value.
New
article
2 tables to create study designs that work
Running surveys because “your boss said so” can led to issues. Here's how to craft study designs together for success.
New
article
5 great moments to use user interviews
Interviews are a powerful tool to use but they are not for every situation. Here's how to know when to apply interviews.
New
article
Turn qualitative data into themes
You've collected lots of qualitative data. Here's how to transform it into themes that resonate with your company.
New
article
A pragmatic guide for writing UX research reports that people love
Some use UX research reports as a way to end a study. Here's a realistic look into using them as a continuous tool to built research support.
New
article
5 mistakes to avoid when you run UX research
Everyone makes mistakes but here are common mistakes that you can avoid so your UX research is always fruitful.
All Articles (12)
Align (1)
Recruit (1)
Design (1)
Collect (1)
Analyze (1)
Deliver (1)
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Col. 2 - Recruit
How to recruit “better” participants (the ABC model)
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Col. 3 - Design
2 tables to create study designs that work
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Col. 4 - Collect
5 great moments to use user interviews
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Col. 5 - Analyze
Turn qualitative data into themes
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Col. 6 - Deliver
A pragmatic guide for writing UX research reports that people love
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Align
Recognizing and selecting fruitful research questions to study
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Col. 1 - Align
How to get stakeholders to understand UX research (2 diagrams)
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Recruit
Defining and selecting the Most Informative Participant (MIP)
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Col. 2 - Recruit
How to recruit “better” participants (the ABC model)
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Design
Understanding and designing qualitative and quantitative research studies
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Col. 3 - Design
2 tables to create study designs that work
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Collect
Using interviews and surveys to collect data
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5 great moments to use user interviews
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Analyze
Breaking down how to analyze qualitative and quantitative data
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Col. 5 - Analyze
Turn qualitative data into themes
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Deliver
Reporting findings and making recommendations
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Col. 6 - Deliver
A pragmatic guide for writing UX research reports that people love
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