Articles - Apple & Banana

Articles

Tactical guidance to navigate the messy world of UX research.

3 questions to ask before you start any UX research study

These three questions will ensure that you’re not wasting your or your company’s time.

5 mistakes to avoid when you run UX research

Everyone makes mistakes but here are common mistakes that you can avoid so your UX research is always fruitful.

A pragmatic guide for writing UX research reports that people love

Some use UX research reports as a way to end a study. Here's a realistic look into using them as a continuous tool to built research support.

Turn qualitative data into themes

You've collected lots of qualitative data. Here's how to transform it into themes that resonate with your company.

All Articles

3 questions to ask before you start any UX research study

These three questions will ensure that you’re not wasting your or your company’s time.

5 mistakes to avoid when you run UX research

Everyone makes mistakes but here are common mistakes that you can avoid so your UX research is always fruitful.

A pragmatic guide for writing UX research reports that people love

Some use UX research reports as a way to end a study. Here's a realistic look into using them as a continuous tool to built research support.

Turn qualitative data into themes

You've collected lots of qualitative data. Here's how to transform it into themes that resonate with your company.

5 great moments to use user interviews

Interviews are a powerful tool to use but they are not for every situation. Here's how to know when to apply interviews.

2 tables to create study designs that work

Running surveys because “your boss said so” can led to issues. Here's how to craft study designs together for success.

How to recruit “better” participants (the ABC model)

Finding the right people to talk to is an art and a science. Here's how to find the right participants to drive value.

How to get stakeholders to understand UX research (2 diagrams)

Having your stakeholders bought into the value of UX research can be hard. Here's how you can get aligned faster.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

Col. 2 - Recruit

How to recruit “better” participants (the ABC model)

This is some text inside of a div block.

Col. 3 - Design

2 tables to create study designs that work

This is some text inside of a div block.

Col. 4 - Collect

5 great moments to use user interviews

This is some text inside of a div block.

Col. 5 - Analyze

Turn qualitative data into themes

This is some text inside of a div block.

Col. 6 - Deliver

A pragmatic guide for writing UX research reports that people love

This is some text inside of a div block.

Align

Recognizing and selecting fruitful research questions to study

How to get stakeholders to understand UX research (2 diagrams)

This is some text inside of a div block.

Recruit

Defining and selecting the Most Informative Participant (MIP)

Col. 2 - Recruit

How to recruit “better” participants (the ABC model)

This is some text inside of a div block.

Design

Understanding and designing qualitative and quantitative research studies

Col. 3 - Design

2 tables to create study designs that work

This is some text inside of a div block.

Collect

Using interviews and surveys to collect data

Col. 4 - Collect

5 great moments to use user interviews

This is some text inside of a div block.

Analyze

Breaking down how to analyze qualitative and quantitative data

Col. 5 - Analyze

Turn qualitative data into themes

This is some text inside of a div block.

Deliver

Reporting findings and making recommendations

Col. 6 - Deliver

A pragmatic guide for writing UX research reports that people love

This is some text inside of a div block.

A toolkit for doing Fruitful UX research.

Ideas, diagrams, templates, examples and more inside.

Buy Fruitful See a Sample First ↗