Apple & Banana is a growing library of resources and was created in 2018 with two main goals:
To not dumb down research
To make research accessible for everyone
Why can’t good research content be accessible and smart?
That’s why we decided to build Apple & Banana: a place where anyone can become a fruitful researcher.
Research is packed with complex topics so we wanted something simple to share via characters. We thought “Maybe use human characters?” but that felt too restricting. We looked around the room and saw...a bowl of fruit.
We asked ourselves: “Why don't we use fruits?"
Fruits are recognizable
Fruits are very simple
Fruits are for everyone
Practicing what we write, we decided to test it out.
A few quick sketches made us smile and a few visual mock-ups made us laugh.
Apple & Banana was born and we haven’t looked back since.
We're a small and passionate team, supported by a global group of members in our Advisory Panel along with 1,000s of readers like you.
Head of Research
Varun studied psychology and applied statistics, started his career in data analytics and moved into user research at Facebook and Best Buy, and is passionate about making research approachable.