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UX research is for everyone

Practical ideas for doing lightweight, impactful & flexible UX research, no matter who you are

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Articles

Tactical guidance to navigate the messy world of UX research.

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3 questions to ask before you start any UX research study

These three questions will ensure that you’re not wasting your or your company’s time.

5 mistakes to avoid when you run UX research

Everyone makes mistakes but here are common mistakes that you can avoid so your UX research is always fruitful.

A pragmatic guide for writing UX research reports that people love

Some use UX research reports as a way to end a study. Here's a realistic look into using them as a continuous tool to built research support.

Turn qualitative data into themes

You've collected lots of qualitative data. Here's how to transform it into themes that resonate with your company.

Conversations

Learn from leaders building and shaping UX research.

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“We became a hub to millions of people in a global pandemic”

Head of User Research at Reddit (ex-PayPal)

“You can't just copy something that looks good into your product”

Head of Design, Lyft Business; (ex-Google); Host of “Cells and Pixels”

“UX bootcamps don’t always show the reality of the UX field”

Workday Principal Researcher, Strategy (ex-Amazon/Microsoft)

Fruitful: Our library of content for getting started with UX research

400+ pages of UXR content, built for your device. Packed with templates, diagrams, & more.

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