See what’s inside
Understanding what fruitful research is and the core principles you can use in any research situation.
Study actionable questions
Learn from the people you’re trying to help
Collect less but better data
Analyze with skepticism
Report briefly and vibrantly
Walking through the main phases of a study to help you avoid pitfalls, collect less but better data, and deliver findings that resonate across your company.
Finding good questions to study can be tough. In this chapter, we cover the places you can look and what you can do once you find them.
Who you learn from can completely change your results. In this chapter, we understand why people participate in research and how you can select helpful participants.
How you plan a study can set you up for success or failure. In this chapter, we cover the various approaches you can use in your qualitative, quantitative or mixed methods research.
It can be easy to want to use as many methods as possible. In this chapter, we focus on the three methods that can be used in 90% of all research situations.
Without structure, your data analysis can become a source of confirmation bias. In this chapter, we walk through the foundations of qualitative and quantitative data analysis.
Research reports can be overly complex or lengthy. In this chapter, we cover how to build reports that resonate and drive action.
Guides, resources and terms for easy access.
25+ ready-to-use guides, such as:
Conducting a stakeholder interview
Analyzing qualitative data
Choosing a research method
Writing a recruitment screener
Multiple handy references, such as:
Helpful workshop exercises
Qualitative coding strategies
Behavioral economics heuristics